Iron Sleek’s content did its job without telling a bigger story. The brand needed a voice that connects with the families who build backyard rinks, along with the production value to compete for buyers who were already looking at other companies.
SDD delivered a suite of three films in full 3D animation. A hero brand film sets the tone. A comparison film puts the Drop In Rink head to head against EZ Ice. An emotional family story captures why people build rinks in the first place. A refined visual identity carries the new voice everywhere else.
