Launching a club of this scale in Palm Beach County meant marketing a building still under construction: recruiting founding members, closing corporate sponsors, and keeping a growing community engaged for months with nothing to walk into yet.
SDD built the full operation before launch: brand standards, a corporate sponsorship program with seven tiers and personalized sales tools for every rep, founding membership campaigns in print and social, outreach to HOAs and community groups, the member email program, PR that earned television coverage, and the member vote that named the club’s restaurant and juice bar.
